The brief

Capgemini wanted to highlight their 2018 partnership with World Rugby Sevens, as well as their expertise in business and innovation. They also wanted to leverage their experts at the Applied Innovation Exchanges by mentoring budding start-ups.  

The project

Scrum7 is an international sport-tech start-up competition with the aim to find the most innovative sports solutions in two fields, Team Performance and Fan Experience. Six start-ups from France, the UK and USA were chosen as finalists and given the opportunity to receive valuable coaching from Capgemini experts and also test out their products in a real-life environment with local university rugby teams.

Take Part Media travelled to and filmed in three different countries and produced over 40 videos optimized for social media including "short bite" interviews, wrap-ups and Facebook Lives at Viva Technology.

The result

The Scrum7 campaign had great reach, with videos on Facebook and LinkedIn receiving 28k+ organic views throughout the campaign. 

Link to the videos