Where has all the creativity in B2B gone?
Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate...
Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate B2B marketing, how to put creativity back into the heart of content, which brands are succeeding and why it's so important not to fear failure.