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Women who are defying time, on LeMonde.fr

Women who are defying time, on LeMonde.fr

 - Mis à jour le 15 2023
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In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight against time.

Aude de Thuin - La France qui ose

The request

The Saint Laurent Paris brand wanted to develop an original media platform around the fight against time for the release of the "Forever Youth Liberator" anti-aging skin care line.

The implementation

Take Part Media, in partnership with LeMonde.fr and Zenith Optimédia, produced the magazine " These women who defy time ". Available for six weeks on the LeMonde.fr homepage, the supplement gave the floor to ten influential women on three themes: Lifestyle, Society and Art.

A participatory media, the magazine offers the most relevant contributions from Internet users every week.

Among others, we met Fatma Bouvet de La Maisonneuve, psychiatrist at Saint-Anne; Elizabeth Sahel, head of the Action Innocence association; Florence Servan-Schreiber, journalist...
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