Generali - Editorial charter, narratives and employer brand

Story Jungle translated Generali France's brand platform into a truly coherent and engaging editorial experience for all its content distribution channels via an Editorial Charter revisiting the semantics to be employed. We also co-authored narratives, aligning the way the company, its commitments and its evidence are presented by all internal and external content providers. This work continued with the establishment of an employer brand platform and the production of creative assets for a recruitment campaign.

Scope of work: Story Jungle designed a Content Playbook including an Editorial Charter, revisiting the necessary choice of semantics.