Generali
Editorial charter, narratives and employer brand
- 2020-2023
Content strategy
Editorial charter
Content Playbook
Employer branding
The request
Lifetime partner
After defining its brand platform around the concept of "lifetime partner", Generali France contacted us to place the new brand promises at the heart of all content produced by all the subsidiary's entities, for all its target audiences.
Editorial charter, narratives and employer brand
Story Jungle translated Generali France's brand platform into a truly coherent and engaging editorial experience for all its content distribution channels via an Editorial Charter revisiting the semantics to be employed. We also co-authored narratives, aligning the way the company, its commitments and its evidence are presented by all internal and external content providers. This work continued with the establishment of an employer brand platform and the production of creative assets for a recruitment campaign.
Scope of work: Story Jungle designed a Content Playbook including an Editorial Charter, revisiting the necessary choice of semantics.
Scope of work: Story Jungle designed a Content Playbook including an Editorial Charter, revisiting the necessary choice of semantics.
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