BNP paribas - A content factory at VivaTech

We rose to the challenge by setting up a Content Factory at Vivatech and designing a wide range of original formats (14 by 2021). By diversifying the formats, we were able to capture the attention of different audience segments, while providing a variety of viewpoints on BNP Paribas' activities. In 2019, 2021 and 2022, BNP Paribas placed in the top 3 brands generating the most impact at Vivatech.

Scope of work: in preparation for the event, Story Jungle designed a collection of original video formats and a look and feel for the event. For the 2019, 2021 and 2022 editions, Story Jungle also set up a content factory over the 4 days of the event, producing up to 10 videos a day in real time, as well as LinkedIn Live events.