BNP paribas
A content factory at VivaTech
- Since 2019
Content strategy
Production in all formats
Leader Advocacy
Live LinkedIn
Creation of social media assets
The request
Engaging audiences through strong formats
BNP Paribas wanted innovative coverage of their presence at Vivatech on social networks, during the Vivatech 2019, 2021 and 2022 events. The objective was to generate maximum impact on social networks and engage audiences via strong formats to convey BNP Paribas' message to the startup ecosystem and, more broadly, to the market.
A content factory at Vivatech
We rose to the challenge by setting up a Content Factory at Vivatech and designing a wide range of original formats (14 by 2021). By diversifying the formats, we were able to capture the attention of different audience segments, while providing a variety of viewpoints on BNP Paribas' activities. In 2019, 2021 and 2022, BNP Paribas placed in the top 3 brands generating the most impact at Vivatech.
Scope of work: in preparation for the event, Story Jungle designed a collection of original video formats and a look and feel for the event. For the 2019, 2021 and 2022 editions, Story Jungle also set up a content factory over the 4 days of the event, producing up to 10 videos a day in real time, as well as LinkedIn Live events.
Scope of work: in preparation for the event, Story Jungle designed a collection of original video formats and a look and feel for the event. For the 2019, 2021 and 2022 editions, Story Jungle also set up a content factory over the 4 days of the event, producing up to 10 videos a day in real time, as well as LinkedIn Live events.
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