Monday 06 April 2020

Winner of the Albert Londres Prize in 2001 for his work in Iran, former Deputy Editor-in-Chief at Le Temps, former Deputy Director of Le Monde,...
Interview :

Serge Michel, Executive editor and co-founder

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Monday 06 April 2020

Audience figures are through the roof while revenue from advertising is at rock bottom. This is the great paradox facing the media,...
Posted by

Alexandra Klinnik, Journaliste

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Monday 30 March 2020

He was notably the Branding and Advertising Director for ten years at Capgemini Group,...
Interview :

Emmanuel Lochon, Chief Marketing Officer at Capgemini Invent

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Friday 27 March 2020

How can effective formats be developed during a period of confinement? Although the events sector has been hit hard – let's not forget the numerous...
Posted by

Alexandra Klinnik, Journaliste

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Friday 26 July 2019

Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital...
Interview :

Thomas Karolak, Chief Digital Officer, Les Echos group

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Friday 19 July 2019

Rémi Valade is Head of Online Marketing for SAP France, a world leader in business software. In this interview, he tells Story Jungle about the strategy...
Interview :

Rémi Valade, Head of Online Marketing, SAP France

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Sunday 24 February 2019

Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing...
Interview :

Thomas Jamet, President and CEO of IPG Mediabrands France

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Saturday 12 January 2019

Jean-Christophe Demarta is senior vice president of global advertising at The New York Times...
Interview :

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Friday 23 November 2018

Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge,...
Interview :

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Saturday 27 October 2018

LinkedIn is strengthening its editorial presence by developing its editorial teams around the world. Now, journalists are both producing unprecedented...
Interview :

Sandrine Chauvin, Editor-in-Chief at LinkedIn Europe

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JUNGLE
refe
Find the right track
through the content jungle
Story Jungle is a leading independent content marketing agency, specialising in campaigns for premium and B2B target audiences.

With a comprehensive network of international correspondents, the Agency creates editorial strategies in multiple languages throughout EMEA, LATAM and Asia. We are experts in Thought Leadership, Influence, Inbound Marketing, Social Selling and Account-Based Marketing (ABM) campaigns.

Story Jungle was selected by LinkedIn to become one of only 10 certified global Content Partners.

Introducing Story Jungle Agency
The agency
We lead the fight
in the war on boring
We at Story Jungle powerfully believe that your convictions are your commercial weapons.

However: 71% of C-suite executives in Europe believe most branded content is... "boring*". And 64% of them expect a brand to adopt an authentic and original point of view.

That’s why we place such importance on creating content strategies that really make your target audience stop and think. Let’s lead the fight in the war on boring.

*Raconteur, 2017.
Turnover is
the new KPI
All our services are geared to helping you align your sales and marketing teams.

Our expertise? Create a distributed storytelling strategy custom-made for the most appropriate distribution channels (SEO, LinkedIn, Twitter, newsletter...) and produce content in the formats that resonate most powerfully with your audience (video opinion columns, long forms, nanographics...) with the single-minded purpose of enabling you to achieve your objectives: brand awareness, consideration and lead generation.

For us, turnover is the new KPI.
Know-how
Know-how
Know-how
Know-how
Content
Editorial strategy and content production
Story Jungle covers the entire content creation cycle: from establishing editorial strategies (or Content Frameworks) using our unique methodology, to producing innovative, dynamic content using the latest, cutting-edge formats.

Our French and international editorial teams have worked for some of the world’s best-known media outlets and conceptualise and create high value-added editorial content that engages premium and/or B2B audiences.
Know-how
Know-how
Distribution
Web platforms, social networks, LinkedIn, newsletters, podcasts, new media
With its expertise as a publisher, Story Jungle helps brands create their distribution strategy across all established and emerging channels to maximize the performance of their content.

Story Jungle is one of only 10 certified LinkedIn Content Partners worldwide.
Know-how
Know-how
Data and performance
A/B testing, optimization, lead review
Data is at the heart of any marketing strategy. Story Jungle monitors your campaign success throughout its lifecycle, ensuring you achieve your goals: detection of Weak Signals, A/B testing, top angle selection, optimization of content formats, evaluation of the quality of leads generated.
international
impact
With more than 10,000 contributors worldwide and a network of correspondents built up during more than a decade’s experience, Story Jungle's international editorial team produces content on all topic themes, in all formats and in multiple languages for clients throughout the EMEA, LATAM and Asian regions. Our locally-based correspondents ensure content is in-step with local market styles and structures.
Mantras
Mantras
The war on
BORING!
Accuracy at all
costs
R&D is in
our DNA
Don’t bite off
more than you can chew
Audience is king
Do what you
say,and say
what you do
Time is quality
Save the Jungle!

The war on BORING!

Your convictions are your commercial weapons.
However: 71% of C-suite executives in Europe believe most branded content is... "boring".
And 64% of them expect a brand to adopt an authentic and original point of view.

And, be honest, who likes listening to so-called “experts” repeating the same tired old trends that went out of style years ago? That's why at Story Jungle, we pledged to lead the war on boring. That's our mission!

Accuracy at all costs

It’s our guiding star. Factual errors, inaccuracies, approximations... are all banned at Story Jungle. We believe: “Haste makes waste”! Our processes guarantee rigorous fact-checking of all our content.

R&D is in our DNA

Discovering new formats is our specialty. Story Jungle teams are on constant lookout for new formats and content approaches, scouring the Web to unearth innovative attention-grabbing storytelling styles from around the world. Want to find out more? Subscribe to our weekly newsletter.

Don’t bite off more than you can chew

Good creative ideas are worth their weight in gold, right? So don’t twist it out of shape just to make sure it hits every single goal of every single stakeholder. Stay focused! Prioritize. Make some tough choices. At Story Jungle our goal is simple: execute the creative idea, don’t kill it.

Audience is king

At the end of the day, it is the quality of audience engagement that allows you to achieve your campaign objectives, whatever they may be. Story Jungle always demands its content has a “real media” approach, making audience interest a top priority – if its too corporate, no one will read it. Our editors are all tried and tested frontline journalists from some of the world’s leading internationally renowned media titles.

Do what you say, and say what you do

At Story Jungle we try to give you maximum visibility throughout all stages of project development. When we commit to a deadline, we deliver on time, every time.

Time is quality

"All the success of an operation lies in its preparation" (The Art of War). There, I said it! Whether it's responding to a client brief, a call for tender, designing a content campaign or simply a single impactful asset, at Story Jungle, we agree with Sun Tzu. In the words of French poet Nicolas Boileau: "Hasten slowly, and without losing heart, Put your work twenty times upon the anvil: Polish it over and over again, and then polish it once more; sometimes add, and often erase."

Save the Jungle!

If we carry on like this, there will be no more jungle. So yes, the Story Jungle team all voted – yes, we actually sat down and voted – to make projects that promote environmental and social goals a priority. We want to make a real positive impact and play our part in saving the jungle
References
References
Contact us
Contact us
Have a project or question to discuss?
Just want to swing through the Jungle and grab a coffee? Drop us a message
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Take Part Media, 10 bis boulevard de la Bastille, 75012 Paris - Tel : +33 1 43 47 35 12
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