The war on BORING!
Your convictions are your commercial weapons.
However: 71% of C-suite executives in Europe believe most branded content is... "boring".
And 64% of them expect a brand to adopt an authentic and original point of view.
And, be honest, who likes listening to so-called “experts” repeating the same tired old trends that went out of style years ago? That's why at Story Jungle, we pledged to lead the war on boring. That's our mission!
Accuracy at all costs
It’s our guiding star. Factual errors, inaccuracies, approximations... are all banned at Story Jungle. We believe: “Haste makes waste”! Our processes guarantee rigorous fact-checking of all our content.
R&D is in our DNA
Discovering new formats is our specialty. Story Jungle teams are on constant lookout for new formats and content approaches, scouring the Web to unearth innovative attention-grabbing storytelling styles from around the world. Want to find out more? Subscribe to our weekly newsletter.
Don’t bite off more than you can chew
Good creative ideas are worth their weight in gold, right? So don’t twist it out of shape just to make sure it hits every single goal of every single stakeholder. Stay focused! Prioritize. Make some tough choices. At Story Jungle our goal is simple: execute the creative idea, don’t kill it.
Audience is king
At the end of the day, it is the quality of audience engagement that allows you to achieve your campaign objectives, whatever they may be. Story Jungle always demands its content has a “real media” approach, making audience interest a top priority – if its too corporate, no one will read it. Our editors are all tried and tested frontline journalists from some of the world’s leading internationally renowned media titles.
Do what you say, and say what you do
At Story Jungle we try to give you maximum visibility throughout all stages of project development. When we commit to a deadline, we deliver on time, every time.
Time is quality
"All the success of an operation lies in its preparation" (The Art of War). There, I said it! Whether it's responding to a client brief, a call for tender, designing a content campaign or simply a single impactful asset, at Story Jungle, we agree with Sun Tzu.
In the words of French poet Nicolas Boileau: "Hasten slowly, and without losing heart, Put your work twenty times upon the anvil: Polish it over and over again, and then polish it once more; sometimes add, and often erase."
Save the Jungle!
If we carry on like this, there will be no more jungle. So yes, the Story Jungle team all voted – yes, we actually sat down and voted – to make projects that promote environmental and social goals a priority. We want to make a real positive impact and play our part in saving the jungle
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