Find out about our interviews and lives - Page 3
Find out about our interviews and lives
Story Jungle carries out interviews with players in the fields of marketing, media, and more broadly operating in the world of content.
“Being seen as a reliable source of information”
Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand publishing.
Phillipe Duchêne,
Head of Digital & Branding Ingencio Group
“Content: a fundamental change for the marketing sector”
Michaël Mazzoni is director of strategic marketing for BNP Paribas Corporate and Institutional Banking (CIB), a BNP Paribas subsidiary that offers financial solutions to its business and institutional clients. His mission: to oversee a transformation in communication via a strategy centred on content. He is the ideal person to help us better understand the inherent challenges linked to branded content when dealing with clients representing large accounts.
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