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“Being seen as a reliable source of information”

“Being seen as a reliable source of information”

Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning...

Phillipe Duchêne,

Head of Digital & Branding Ingencio Group

“Content: a fundamental change for the marketing sector”

“Content: a fundamental change for the marketing sector”

Michaël Mazzoni is director of strategic marketing for BNP Paribas Corporate and Institutional Banking (CIB), a BNP Paribas subsidiary that offers financial...

Michaël Mazzoni,

Strategic Marketing Director for BNP Paribas CIB

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