interviews - Page 2
interviewsWill coronavirus be the death of the media?
Audience figures are through the roof while revenue from advertising is at rock bottom. This is the great paradox facing the media, already weakened by its precarious business model, during this devastating epidemic. With advertisers jumping ship,...
“The success of any content marketing strategy is intrinsically linked to how daring it is.”
He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider...
Emmanuel Lochon,
Chief Marketing Officer at Capgemini Invent
How to produce effective formats in “times of war”
How can effective formats be developed during a period of confinement? Although the events sector has been hit hard – let's not forget the numerous major events that have been cancelled or postponed, including China Connect,...
“The challenge now is not just to anticipate the future but to adapt to it”
Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital age. Today, he is Chief Digital Officer (CDO)...
Thomas Karolak,
Chief Digital Officer, Les Echos group
“Turning employees into brand ambassadors is a strategic priority”
Rémi Valade is Head of Online Marketing for SAP France, a world leader in business software. In this interview, he tells Story Jungle about the strategy...
Rémi Valade,
Head of Online Marketing, SAP France
“Brands can do good for society. Today, they aren’t taking enough risks”
Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing, he also teaches at Sciences Po Communications School...
Thomas Jamet,
President and CEO of IPG Mediabrands France
“The effectiveness of branded content depends above all on its quality”
Jean-Christophe Demarta is senior vice president of global advertising at The New York Times. Having grown familiar with the media world over the course...
Jean-Christophe Demarta,
Senior vice president of global advertising at The New York Times
In the world of journalism newsletters are a precious distribution channel
Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge, editorial director for newsletters,...
Jessica Anderson,
Senior staff editor au The New York Times, Newsletters
“At LinkedIn we defend the idea of ‘Members First’”
LinkedIn is strengthening its editorial presence by developing its editorial teams around the world. Now, journalists are both producing unprecedented...
Sandrine Chauvin,
Editor-in-Chief at LinkedIn Europe
“Branding is all about expertise and content”
Emmanuelle Raveau is director of external communication and marketing at EY France, a world leader in auditing and consultancy...
Emmanuelle Raveau,
Director of External Communication and Marketing for EY Western Europe & Maghreb
