interviews - Page 2

interviews

Will coronavirus be the death of the media?

Will coronavirus be the death of the media?
Audience figures are through the roof while revenue from advertising is at rock bottom. This is the great paradox facing the media, already weakened by its precarious business model, during this devastating epidemic. With advertisers jumping ship, employees facing partial unemployment, news kiosks closing, a highly reduced postal service and the media distribution company Presstalis in dire straits, the press media sector is bracing itself for a difficult balancing act.

“The success of any content marketing strategy is intrinsically linked to how daring it is.”

“The success of any content marketing strategy is intrinsically linked to how daring it is.”
He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now, Emmanuel Lochon is the Chief Marketing Officer at Capgemini Invent, the new brand launched just 18 months ago. In an exclusive interview, he talks to Story Jungle about essential developments for brands in the digital world, the importance of data, and personalised communication, in an era dominated by content.
Emmanuel Lochon,
Chief Marketing Officer at Capgemini Invent

How to produce effective formats in “times of war”

How to produce effective formats in “times of war”
How can effective formats be developed during a period of confinement? Although the events sector has been hit hard – let's not forget the numerous major events that have been cancelled or postponed, including China Connect, E-Marketing Paris 2020, Big Data Paris, the Mobile World Congress in Barcelona and Facebook's Global Marketing Summit in San Francisco – other communication channels exist and are strengthening their positions with the means at their disposal. Story Jungle has compiled a list of much coveted formats and tools for the Coronavirus era.

“The challenge now is not just to anticipate the future but to adapt to it”

“The challenge now is not just to anticipate the future but to adapt to it”
Since the year 2000, Thomas Karolak has devoted his career to bringing media publications into the digital age. Today, he is Chief Digital Officer (CDO) of Les Echos, France's biggest financial media group. For 18 months, he poured heart and soul into overhauling the group's website, an intense digital experience he shares with Story Jungle in this interview.
Thomas Karolak,
Chief Digital Officer, Les Echos group

“Turning employees into brand ambassadors is a strategic priority”

“Turning employees into brand ambassadors is a strategic priority”
Rémi Valade is Head of Online Marketing for SAP France, a world leader in business software. In this interview, he tells Story Jungle about the strategy adopted by the German group's French subsidiary, and shares his thoughts on the formats shaping today and those of tomorrow.
Rémi Valade,
Head of Online Marketing, SAP France

“Brands can do good for society. Today, they aren’t taking enough risks”

“Brands can do good for society. Today, they aren’t taking enough risks”
Thomas Jamet has headed up the IPG Mediabrands France group since 2015. An expert in digital marketing, he also teaches at Sciences Po Communications School and is Vice-President of media buying and consulting union Udecam. As a result of these varied activities, he knows branded content inside out. Story Jungle met him to talk about it.
Thomas Jamet,
President and CEO of IPG Mediabrands France

“The effectiveness of branded content depends above all on its quality”

“The effectiveness of branded content depends above all on its quality”
Jean-Christophe Demarta is senior vice president of global advertising at The New York Times. Having grown familiar with the media world over the course of 25 years, the former director of advertising at Le Monde and the International Herald Tribune lays out his vision of the future of advertising and branded content in the digital era...
Jean-Christophe Demarta,
Senior vice president of global advertising at The New York Times

In the world of journalism newsletters are a precious distribution channel

In the world of journalism newsletters are a precious distribution channel
Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge, editorial director for newsletters, she works on the creation of these rather unique columns for the renowned daily newspaper. How does the editing team succeed in continually innovating? We interviewed her to find out.
Jessica Anderson,
Senior staff editor au The New York Times, Newsletters

“At LinkedIn we defend the idea of ‘Members First’”

“At LinkedIn we defend the idea of ‘Members First’”
LinkedIn is strengthening its editorial presence by developing its editorial teams around the world. Now, journalists are both producing unprecedented content (podcasts, videos and articles) and curating news stories suggested by the platform's members. We interviewed Sandrine Chauvin, editor-in-chief for LinkedIn Europe, who is developing the concept of conversational journalism.
Sandrine Chauvin,
Editor-in-Chief at LinkedIn Europe

“Branding is all about expertise and content”

“Branding is all about expertise and content”
Emmanuelle Raveau is director of external communication and marketing at EY France, a world leader in auditing and consultancy. Being in charge of brand deployment means she has a hand in strategic thinking, above all when it comes to innovation and contributing to the transformation of the company. Based on her own wealth of experience, she shares with us her vision of brand publishing
Emmanuelle Raveau,
Director of External Communication and Marketing for EY Western Europe & Maghreb
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