Inside the LinkedIn Jungle

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Every week, Story Jungle explores new features and best practices for content marketers on LinkedIn

friday 11 march 2022 Friday 11 march 2022edition

Inside the LinkedIn jungle

LinkedIn’s top 10 tips on improving your company page

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  • At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.

  • This digital magazine includes a feature presenting 10 ways to improve your company LinkedIn page in 2022. We've summarised them below.

Read more
LINKEDIN GUIDE
In March 2021, LinkedIn launched a brand-new profile setting: creator mode.
By default, this feature is deactivated, so naturally, lots of users are asking the same
question: should they turn on LinkedIn's creator mode? In order to answer this question,
we're going to look at what creator mode actually is.
 
What is LinkedIn creator mode?

Read more
VIRAL CONTENT SPOTLIGHT

How do you make a complex scientific report accessible to everyone?

Thomas Wagner, " a climate influencer" and founder of the website Bon Pote, used his popularity on LinkedIn - 52,000 followers to date - to publicize issues related to climate change. In his first post, he highlighted the twelve key points of the new (and very alarming) report by the Intergovernmental Panel on Climate Change (IPCC), published on Monday 28 February. His approach? Post a PDF that turns into slides on LinkedIn. "Since current events are difficult and very few people will take the time to read the report - at least the thirty or so pages of the executive summary - here is a summary in 10 images," he explains.
 
The next day, in another post, he reiterated his concern about the lack of coverage from the French media ( admittedly in the midst of the Ukrainian crisis) with a somewhat suggestive illustration: the two brainless journalists of the film Don't Look Up, unable to take seriously the coming apocalypse ... A rant that did not go unnoticed on LinkedIn: 18 000 likes and 560 comments!
THE LINKEDIN INFLUENCERS TO FOLLOW RIGHT NOW
The LinkedIn influencers to follow right now
Tara Horstmeyer, Founder at Happy Words

What they do: Focused on "content creation for busy execs", Tara specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform. She shares her own experiences on transitioning back into the workforce from full-time parenting, and relaunching her career in marketing and branding as an entrepreneur.
Why you should follow Tara Horstmeyer

Bozoma Saint John, Chief Marketing Officer at Netflix
What she does: Bozoma is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber. Bozoma has been featured on Ebony's 100 Powerful Executives and Black Enterprise's Most Powerful Women in Business.
Why you should follow Bozoma Saint John
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On the same subjects

LinkedIn’s top 10 tips on improving your company page

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can...

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.

What type of content is engaging on LinkedIn?

Entrepreneur Justin Welsh recently presented his vision what kind of content generates engagement on LinkedIn. According to him, there are 4 main approaches you should be prioritising...

Entrepreneur Justin Welsh recently presented his vision what kind of content generates engagement on LinkedIn. According to him, there are 4 main approaches you should be prioritising if you want to capture attention on your personal page.

“Content quality will be a distinguishing factor in the long term”

Today, 37% of B2B decision-makers have already bought a product or service after finding out about it through content on social media. In three out of four cases,...

Today, 37% of B2B decision-makers have already bought a product or service after finding out about it through content on social media. In three out of four cases, the person wasn't in contact with the company before seeing the content. This is just one of the findings of the third edition of the Social Selling Barometer published in July. The study, which involved surveying 650 B2B professionals in France between February and March 2020, was carried out by La Poste Solutions Business and the agency Intuiti's UserLab. Story Jungle discussed social selling in the digital era with one of the Barometer's contributors: Franck Chenet of Antalis.

“Sharing informative content is a first step”

Brands have been positioning themselves behind the Black Lives Matter movement for days now. Many of them participated in "Blackout Tuesday" by blacking out their social media...

Brands have been positioning themselves behind the Black Lives Matter movement for days now. Many of them participated in "Blackout Tuesday" by blacking out their social media account pages with black squares in a sign of solidarity with the protesters. Sincerity or opportunism? Stéphanie Laporte, Director of social media agency OTTA, shares her views.

“Newsletters bring a large audience to our content.”

Winner of the Albert Londres Prize in 2001 for his work in Iran, former Deputy Editor-in-Chief at Le Temps, former Deputy Director of Le Monde, and founder of Bondy Blog,...

Winner of the Albert Londres Prize in 2001 for his work in Iran, former Deputy Editor-in-Chief at Le Temps, former Deputy Director of Le Monde, and founder of Bondy Blog, journalist Serge Michel recently co-founded Heidi.news, a new Swiss media outlet. The online publication is structured around topics (or "flux"), containing easily digestible mini articles; investigations (or "explorations"), spread out over several episodes; and a daily newsletter, the cornerstone of the media platform. Serge Michel talks to Story Jungle about the importance of having formats that complement each other, about thinking of newsletters as a full media outlet in their own right, and about the "standardisation of articles" in general.

Take Part Media launches "100 days to convince"

The continuation of the multiple award-winning Web-documentary "The first 100 days of a leader", the "100 days to convince" platform was designed by Deloitte with Publicorp and...

The continuation of the multiple award-winning Web-documentary "The first 100 days of a leader", the "100 days to convince" platform was designed by Deloitte with Publicorp and LesEchos.fr.

“People are just really exhausted by Twitter and so Discord offers a slightly more intimate way to socialize online”

According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord...

According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord, an audio-based platform popular with gamers, whose use has diversified with the pandemic. Entitled Sidechannel, the Discord server is an embryonic newsroom. On the app, subscribers can chat with each other, attend live exclusive interviews. This improved Slack was launched in parallel with the paid newsletters of each of the creators. Ryan Broderick, a journalist specializing in web culture and the head of Sidechannel, talks to us about the origin of the project.

Where has all the creativity in B2B gone?

Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate...

Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate B2B marketing, how to put creativity back into the heart of content, which brands are succeeding and why it's so important not to fear failure.

“Amid the current situation, it’s about adopting a humble communication style”

How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach?...

How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications approach? What channels do you favour to connect with a young audience that wants "snackable content"? These are the questions we asked Emmanuel Guinot, Head of Campaigns, Content

Le Monde newspaper has turned to TikTok: and it works!

"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019,...

"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of 2019, with informative and fun videos. It's a channel that is being used to reach a new audience, Generation Z, who often don't know this venerable daily newspaper.

Will coronavirus be the death of the media?

Audience figures are through the roof while revenue from advertising is at rock bottom. This is the great paradox facing the media, already weakened by its precarious business...

Audience figures are through the roof while revenue from advertising is at rock bottom. This is the great paradox facing the media, already weakened by its precarious business model, during this devastating epidemic. With advertisers jumping ship, employees facing partial unemployment, news kiosks closing, a highly reduced postal service and the media distribution company Presstalis in dire straits, the press media sector is bracing itself for a difficult balancing act.

AXA launches Protection Now: a magazine published on BBC.com, produced by Take Part Media

Designed in conjunction with Publicis and Havas Media, Take Part Media has launched the "Protection Now" magazine for AXA on BBC.com.

Designed in conjunction with Publicis and Havas Media, Take Part Media has launched the "Protection Now" magazine for AXA on BBC.com.

“The effectiveness of branded content depends above all on its quality”

Jean-Christophe Demarta is senior vice president of global advertising at The New York Times. Having grown familiar with the media world over the course of 25 years,...

Jean-Christophe Demarta is senior vice president of global advertising at The New York Times. Having grown familiar with the media world over the course of 25 years, the former director of advertising at Le Monde and the International Herald Tribune lays out his vision of the future of advertising and branded content in the digital era...

“Being seen as a reliable source of information”

Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand...

Phillipe Duchêne, who masterminds digital strategy for Ingencio, a group specialised in payment systems, analyses how the company has succeeded in transitioning towards brand publishing.

Should you activate LinkedIn creator mode?

In March 2021, LinkedIn launched a brand-new profile setting: creator mode.

In March 2021, LinkedIn launched a brand-new profile setting: creator mode.

“The success of any content marketing strategy is intrinsically linked to how daring it is.”

He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now,...

He was notably the Branding and Advertising Director for ten years at Capgemini Group, a global leader in digital services and the number one provider in France. Now, Emmanuel Lochon is the Chief Marketing Officer at Capgemini Invent, the new brand launched just 18 months ago. In an exclusive interview, he talks to Story Jungle about essential developments for brands in the digital world, the importance of data, and personalised communication, in an era dominated by content.

In the world of journalism newsletters are a precious distribution channel

Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge, editorial director for newsletters, she works on the creation of these rather unique...

Jessica Anderson is senior staff editor at The New York Times. Alongside Elisabeth Goodridge, editorial director for newsletters, she works on the creation of these rather unique columns for the renowned daily newspaper. How does the editing team succeed in continually innovating? We interviewed her to find out.

“Content: a fundamental change for the marketing sector”

Michaël Mazzoni is director of strategic marketing for BNP Paribas Corporate and Institutional Banking (CIB), a BNP Paribas subsidiary that offers financial solutions to its business...

Michaël Mazzoni is director of strategic marketing for BNP Paribas Corporate and Institutional Banking (CIB), a BNP Paribas subsidiary that offers financial solutions to its business and institutional clients. His mission: to oversee a transformation in communication via a strategy centred on content. He is the ideal person to help us better understand the inherent challenges linked to branded content when dealing with clients representing large accounts.

AXA turns to Take Part Media to develop educational platform on data security

Take Part Media is collaborating with Publicis on an international platform for AXA dedicated to data security issues in Germany - and soon the rest of the world.

Take Part Media is collaborating with Publicis on an international platform for AXA dedicated to data security issues in Germany - and soon the rest of the world.

Financial Times and Take Part Media partnership accelerates on Capgemini platform

For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform...

For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform for Capgemini dedicated to technology and innovation.

Bozoma Saint John, Chief Marketing Officer at Netflix

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at...

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber

Take Part Media becomes certified LinkedIn Content Partner

Brand publishing agency Take Part Media is delighted to announce it has become a certified LinkedIn Content Partner. The prestigious status recognises the agency's expertise in...

Brand publishing agency Take Part Media is delighted to announce it has become a certified LinkedIn Content Partner. The prestigious status recognises the agency's expertise in the production of high- quality editorial content and its ground-breaking creation of innovative new formats.

The Keys to Tomorrow, with IBM and LeMonde.fr

In 2010, IBM wanted to develop a media platform to give a voice to professionals, academics, experts and, more broadly, all who wished to contribute to discussions about technology's...

In 2010, IBM wanted to develop a media platform to give a voice to professionals, academics, experts and, more broadly, all who wished to contribute to discussions about technology's impact on our society, innovation, the future of water, health, news organisations, future cities, etc.

Tara Horstmeyer, Founder at Happy Words

Focused on "content creation for busy execs", Tara Horstmeyer specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform

Focused on "content creation for busy execs", Tara Horstmeyer specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform

Women who are defying time, on LeMonde.fr

In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight...

In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight against time.

“Print is a niche medium for older people. Like Twitch or TikTok, but for retirees”

The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media,...

The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media, six points more than last year. Based on a panel of 46 countries, the 164-page study examines the relationship between the media and consumers. We discussed the main points of the Digital News Report with two of the study's authors: Rasmus Nielsen, Director of the Reuters Institute and Nic Newman, Senior Research Associate at the Reuters Institute.

“Branding is all about expertise and content”

Emmanuelle Raveau is director of external communication and marketing at EY France, a world leader in auditing and consultancy. Being in charge of brand deployment means she has...

Emmanuelle Raveau is director of external communication and marketing at EY France, a world leader in auditing and consultancy. Being in charge of brand deployment means she has a hand in strategic thinking, above all when it comes to innovation and contributing to the transformation of the company. Based on her own wealth of experience, she shares with us her vision of brand publishing

Story Jungle team dedicated to content

Gilles Prigent CEO & co-founder ...

An elegant touch, with Cartier

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

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