Inside the LinkedIn jungle
Edition du friday 11 march 2022

LinkedIn’s top 10 tips on improving your company page

Partager sur twitter | Partager sur LinkedIn | Partager sur facebook
  • At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.

  • This digital magazine includes a feature presenting 10 ways to improve your company LinkedIn page in 2022. We've summarised them below.

Read more
LINKEDIN GUIDE
In March 2021, LinkedIn launched a brand-new profile setting: creator mode.
By default, this feature is deactivated, so naturally, lots of users are asking the same
question: should they turn on LinkedIn's creator mode? In order to answer this question,
we're going to look at what creator mode actually is.
 
What is LinkedIn creator mode?

Read more
VIRAL CONTENT SPOTLIGHT

How do you make a complex scientific report accessible to everyone?

Thomas Wagner, " a climate influencer" and founder of the website Bon Pote, used his popularity on LinkedIn - 52,000 followers to date - to publicize issues related to climate change. In his first post, he highlighted the twelve key points of the new (and very alarming) report by the Intergovernmental Panel on Climate Change (IPCC), published on Monday 28 February. His approach? Post a PDF that turns into slides on LinkedIn. "Since current events are difficult and very few people will take the time to read the report - at least the thirty or so pages of the executive summary - here is a summary in 10 images," he explains.
 
The next day, in another post, he reiterated his concern about the lack of coverage from the French media ( admittedly in the midst of the Ukrainian crisis) with a somewhat suggestive illustration: the two brainless journalists of the film Don't Look Up, unable to take seriously the coming apocalypse ... A rant that did not go unnoticed on LinkedIn: 18 000 likes and 560 comments!
THE LINKEDIN INFLUENCERS TO FOLLOW RIGHT NOW
The LinkedIn influencers to follow right now
Tara Horstmeyer, Founder at Happy Words

What they do: Focused on "content creation for busy execs", Tara specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform. She shares her own experiences on transitioning back into the workforce from full-time parenting, and relaunching her career in marketing and branding as an entrepreneur.
Why you should follow Tara Horstmeyer

Bozoma Saint John, Chief Marketing Officer at Netflix
What she does: Bozoma is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber. Bozoma has been featured on Ebony's 100 Powerful Executives and Black Enterprise's Most Powerful Women in Business.
Why you should follow Bozoma Saint John
Partager sur twitter | Partager sur LinkedIn | Partager sur facebook

Subscribe to this newsletter to get full access to the last edition

 


* We process your personal data to send you our newsletter. The recipients of your data are the Marketing and Communication Department of Story Jungle. You have the right to access your data, as well as the right to rectify your data and to oppose the processing. You can exercise your rights by sending an email to the following address: dpo(at)storyjungle.io.
On the same subjects

LinkedIn’s top 10 tips on improving your company page

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can...

At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.

What type of content is engaging on LinkedIn?

Entrepreneur Justin Welsh recently presented his vision what kind of content generates engagement on LinkedIn. According to him, there are 4 main approaches you should be prioritising...

Entrepreneur Justin Welsh recently presented his vision what kind of content generates engagement on LinkedIn. According to him, there are 4 main approaches you should be prioritising if you want to capture attention on your personal page.

“People are just really exhausted by Twitter and so Discord offers a slightly more intimate way to socialize online”

“People are just really exhausted by Twitter and so Discord offers a slightly more intimate way to socialize online”

According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord...

According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord, an audio-based platform popular with gamers, whose use has diversified with the pandemic. Entitled Sidechannel, the Discord server is an embryonic newsroom. On the app, subscribers can chat with each other, attend live exclusive interviews. This improved Slack was launched in parallel with the paid newsletters of each of the creators. Ryan Broderick, a journalist specializing in web culture and the head of Sidechannel, talks to us about the origin of the project.

Where has all the creativity in B2B gone?

Where has all the creativity in B2B gone?

Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate...

Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate B2B marketing, how to put creativity back into the heart of content, which brands are succeeding and why it's so important not to fear failure.

Women who are defying time, on LeMonde.fr

In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight...

In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight against time.

“Print is a niche medium for older people. Like Twitch or TikTok, but for retirees”

“Print is a niche medium for older people. Like Twitch or TikTok, but for retirees”

The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media,...

The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media, six points more than last year. Based on a panel of 46 countries, the 164-page study examines the relationship between the media and consumers. We discussed the main points of the Digital News Report with two of the study's authors: Rasmus Nielsen, Director of the Reuters Institute and Nic Newman, Senior Research Associate at the Reuters Institute.

Bozoma Saint John, Chief Marketing Officer at Netflix

Bozoma Saint John, Chief Marketing Officer at Netflix

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at...

Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber

Tara Horstmeyer, Founder at Happy Words

Tara Horstmeyer, Founder at Happy Words

Focused on "content creation for busy execs", Tara Horstmeyer specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform

Focused on "content creation for busy execs", Tara Horstmeyer specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform

Should you activate LinkedIn creator mode?

In March 2021, LinkedIn launched a brand-new profile setting: creator mode.

In March 2021, LinkedIn launched a brand-new profile setting: creator mode.

An elegant touch, with Cartier

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.

In the content jungle

Story Jungle Media is an editorial testing ground and international content monitoring trendspotter, which identifies, explores and tests dynamic new content approaches.
close
{POPUP_CONTENT}