LinkedIn’s top 10 tips on improving your company page
At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.
According to him, there are 4 main approaches you should be prioritising if you want to capture attention on your personal page.
1) Use "rich" media
Make your LinkedIn page visually attractive through the use of photos (e.g. taken internally) or graphics created on Canva and Pixlr. LinkedIn's recommended image size is 1200x627 for both sponsored and organic content. Your cover photo should also be attractive and changed every 6 months: this is essentially an extension of your brand.
2) Publish short, carefully chosen posts
You only have a few seconds to capture your audience's attention: "Don't be shy"
and get straight to the point, LinkedIn recommends. A post should provide food for thought and should be 150 characters or less.
3) Stick to the 4-1-1 rule
For every post shared about you or your organisation (with a call to action), LinkedIn recommends sharing a poignant post directing the reader to another source and four additional posts written by other individuals. It's about thinking about the needs of your audience and not self-promoting your organisation.
4) Track your links
Add tracking tags to the end of your links so that you know where the traffic arriving at your site is coming from and so that you can identify how much of your audience is from LinkedIn.
5) Don't use links (sometimes)
Posts with links tend to have 45% higher engagement compared to those without. "However, we've noticed that occasional posts that don't contain a link can get an excellent reaction. If you publish posts without links sparingly, they stand out,"
6) Create "Showcase Pages"
Show off your brands or initiatives and give your audience the opportunity to follow the aspects of your company that interest them the most.
7) Take advantage of the content suggestions tool
This tool is helpful for planning content creation and finding interesting conversations in your field.
8) Add hashtags
Adding hashtags to a post associates you with existing communities and increases the reach of your content.
9) Respond to comments
"This can do wonders for trust and loyalty
," assures the platform.
10) Involve employees outside of your marketing team
Increase the reach of your most important content by notifying employees who might be interested in it.