interviews
interviews“Print is a niche medium for older people. Like Twitch or TikTok, but for retirees”
The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they...
Rasmus Nielsen,
Director of the Reuters Institute
Nic Newman
Senior Research Associate at the Reuters Institute
“People are just really exhausted by Twitter and so Discord offers a slightly more intimate way to socialize online”
According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own...
Ryan Broderick,
Writer of the newsletter "Garbage Day"
Where has all the creativity in B2B gone?
Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute...
Jon Lombardo,
Global Lead, The B2B Institute
“The audience is seeing the evidence for themselves”
Every single one of their investigations is a sensation. The New York Times' Visual Investigations team specializes in fact-checking using open source...
Malachy Browne,
Senior Producer, Visual Investigations at The New York Times.
“Amid the current situation, it’s about adopting a humble communication style”
How do you communicate amid the ongoing Covid-19 pandemic when you're a large multinational such as Renault? What impact has the crisis had on the communications...
Emmanuel Guinot,
Head of Campaigns, Content & Digital at Groupe Renault
“Content quality will be a distinguishing factor in the long term”
Today, 37% of B2B decision-makers have already bought a product or service after finding out about it through content on social media...
Franck Chenet,
Group Digital Transformation & Communication Director at Antalis
Le Monde newspaper has turned to TikTok: and it works!
"The news in a basic, simple form, and with music". Since 15 June 2020, Le Monde newspaper has been active on TikTok, the most downloaded application of...
Laetitia Béraud,
Video Journalist for Le Monde.fr on Discover
“Sharing informative content is a first step”
Brands have been positioning themselves behind the Black Lives Matter movement for days now. Many of them participated in "Blackout Tuesday" by blacking...
Stéphanie Laporte,
Director of social media agency OTTA
“My remit, as a journalist for the BBC, is to reach new and underserved audiences”
The BBC World Service is innovating. The English-language channel released its first Instagram documentary, part of a new push to attract and engage younger audiences. The 10-minute vertical video, titled The Instagram witches of Brooklyn,...
Sophia Smith Galer,
Journaliste à la BBC
“Newsletters bring a large audience to our content.”
Winner of the Albert Londres Prize in 2001 for his work in Iran, former Deputy Editor-in-Chief at Le Temps, former Deputy Director of Le Monde,...
Serge Michel,
Executive editor and co-founder
