Nos contenus associés au mot clé "Social selling"

Nos contenus associés au mot clé "Social selling"

“Content quality will be a distinguishing factor in the long term”

“Content quality will be a distinguishing factor in the long term”
Today, 37% of B2B decision-makers have already bought a product or service after finding out about it through content on social media. In three out of four cases, the person wasn't in contact with the company before seeing the content...
Franck Chenet,
Group Digital Transformation & Communication Director at Antalis
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