Take Part Media becomes certified LinkedIn Content Partner
Brand publishing agency Take Part Media is delighted to announce it has become a certified LinkedIn Content Partner. The prestigious status recognises the agency's expertise in the production of high-quality editorial content and its ground-breaking creation of innovative new formats.
Brand publishing agency Take Part Media is delighted to announce it has become a certified LinkedIn Content Partner. The prestigious status recognises the agency's expertise in the production of high-quality editorial content and its ground-breaking creation of innovative new formats.
Only a handful of such agencies around the world have been invited to become LinkedIn Content Partners.
Situated in the heart of Paris, Take Part Media has been working for more than a decade with internationally renowned brands such as BNP Paribas, EY, Danone, Neuflize OBC, Ingenico and AXA to craft their editorial strategies and create bold, attention-grabbing content to draw audiences to their core messages – a critical factor in today's corporate media marketplace where companies are battling for audience attention.
"In the brand communications arena, competition has never been so fierce. That's why we offer quality content and innovative formats that are adapted to the new B2B generation. Having an effective content strategy is now vital for any brand that wants its voice to be heard. LinkedIn is on the front line of the content publishing battlefield – it's up to brands to find the winning combination that will lead them to victory," said Gilles Prigent, Cofounder of Take Part Media.
Take Part Media's key strengths are its comprehensive understanding of business and premium audiences, an international and multilingual network of journalists from 120 countries, plus Story Jungle – its innovation laboratory dedicated to creating compelling new content formats. Take Part Media assists each of its clients throughout the editorial process; from developing a content strategy, to producing assets, through to the distribution and performance analysis phase.
"We are proud to become part of LinkedIn's network of Content Partners. This program will give us access to detailed data and insights which, coupled with our own expertise, will enable us to create videos, articles, infographics and podcasts to drive engagement and even stronger performance on LinkedIn for our clients in France and beyond," added Gilles.
"We are excited to have Take Part Media join our network of certified partners. Their breadth of experience, unique approach to content creation and focus on insights throughout the development process make them a strong partner for us within the French market and across the globe," said KL Daly, LinkedIn Content Partner Manager.
LinkedIn launched the Content Partner Program to help companies around the world create insights-driven content tailored to their target audiences. By combining the power of LinkedIn's 590+ million audiences with the vast experience and talent of industry-leading content agencies, the program ensures content is created specifically for the unique feed environment. Content developed and optimized by LinkedIn partners outperforms engagement benchmarks by 3x on average.
Take Part Media in numbers
12 years operations
25 members of staff (journalists, film-makers, and social media analysts, project managers, etc.)
100+ websites launched since the agency's creation
10,000 contributors
120 countries (an international network of content creators)
For more information, please contact:
Press contact: (+33) 1 43 47 35 12
Story Jungle
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