Financial Times and Take Part Media partnership accelerates on Capgemini platform
For the last four years, Take Part Media has worked hand-in-hand with the Financial Times, Britain's foremost financial daily, to bring to life a multi-media editorial platform for Capgemini dedicated to technology and innovation.
The IT: Growth Accelerator ad-feature platform presents contributions from C-suite executives from around the world and other experts, on the intersection of technology, innovation, data and business.
Video interviews, infographics, newsletters and a daily news round-up help readers engage with the platform in a variety of ways, all ensuring the content is a fresh as possible.
Since 2012, the site has accelerated quickly in key metrics such as percentage of returning visitors and average number of articles consumed, while the bounce rate has fallen.