AXA turns to Take Part Media to develop educational platform on data security
Publié le 16 juillet 2015
Take Part Media is collaborating with Publicis on an international platform for AXA dedicated to data security issues in Germany - and soon the rest of the world.
AXA, a global insurance company with headquarters in France, has launched an exciting online platform that breaks new ground in the field of education about data security.
The German-language platform, targeting families, children and educators, combines educational tutorials and expert insights, delivered through a variety of media, on themes including social media, shopping online, and families.
Users can find step-by-step tutorials on relevant data security subjects, such as how to change privacy settings on major social media sites, or clear browser cookies. Illustrated using cartoons, the tutorials are designed to present the content as simply as possible in a many that is clear, engaging and useful.
Other tutorials present tips and best practices on subjects such as how to shop more safely online, or help children deal with cyber-bullying.
The section entitled Dig Deeper meanwhile, allows users to engage with the content at a more profound level. Experts in their field present their unique and well-informed perspectives on key issues, including connected objects, in written contributions and short video interviews. Novel media such as infographics and motion designs are used to present facts and figures in a way that drives optimal engagement.
The platform is regularly updated with tutorials and dig deeper topics, along with a daily news feed for the latest in data security news from Germany and beyond.
AXA has broken new ground with this educational offering in an area of rapidly growing interest - and relevance - to a majority of people. Through partnering with Take Part Media and Publicis, it has succeeded in bringing this vision to life.