Should you activate LinkedIn creator mode?
In March 2021, LinkedIn launched a brand-new profile setting: creator mode.
In March 2021, LinkedIn launched a brand-new profile setting: creator mode.
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In March 2021, LinkedIn launched a brand-new profile setting: creator mode.
In March 2021, LinkedIn launched a brand-new profile setting: creator mode.
At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can...
At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.
The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media,...
The Reuters Institute for the Study of Journalism has published its annual Digital News Report and the good news is that 44% of respondents believe they trust the media, six points more than last year. Based on a panel of 46 countries, the 164-page study examines the relationship between the media and consumers. We discussed the main points of the Digital News Report with two of the study's authors: Rasmus Nielsen, Director of the Reuters Institute and Nic Newman, Senior Research Associate at the Reuters Institute.
Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at...
Bozoma Saint John is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber
Focused on "content creation for busy execs", Tara Horstmeyer specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform
Focused on "content creation for busy execs", Tara Horstmeyer specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform
Entrepreneur Justin Welsh recently presented his vision what kind of content generates engagement on LinkedIn. According to him, there are 4 main approaches you should be prioritising...
Entrepreneur Justin Welsh recently presented his vision what kind of content generates engagement on LinkedIn. According to him, there are 4 main approaches you should be prioritising if you want to capture attention on your personal page.
In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight...
In 2012, for the release of the "Forever Youth Liberator" anti-aging skin care line, the Saint Laurent Paris brand wanted to develop an original media platform around the fight against time.
Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.
Two platforms dedicated to elegance for the release of the "Clé de Cartier" watch, illustrated by Florence Brossard.
According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord...
According to Forbes, it's "the most original media experience of the year." Led by Casey Newton, eight freelance tech journalists have launched their own virtual newsroom on Discord, an audio-based platform popular with gamers, whose use has diversified with the pandemic. Entitled Sidechannel, the Discord server is an embryonic newsroom. On the app, subscribers can chat with each other, attend live exclusive interviews. This improved Slack was launched in parallel with the paid newsletters of each of the creators. Ryan Broderick, a journalist specializing in web culture and the head of Sidechannel, talks to us about the origin of the project.
Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate...
Why is B2B marketing so flat and lacking in creativity? That was the question we asked Jon Lombardo, Global Lead at the LinkedIn B2B Institute. We chatted about how to resuscitate B2B marketing, how to put creativity back into the heart of content, which brands are succeeding and why it's so important not to fear failure.
Malachy Browne, Senior Producer, Visual Investigations at The New York Times.
Jon Lombardo, Global Lead, The B2B Institute
Rasmus Nielsen, Director of the Reuters Institute
Ryan Broderick, Writer of the newsletter "Garbage Day"
Emmanuel Guinot, Head of Campaigns, Content & Digital at Groupe Renault
Franck Chenet, Group Digital Transformation & Communication Director at Antalis
Thomas Karolak, Chief Digital Officer, Les Echos group
Stéphanie Laporte, Director of social media agency OTTA
Laetitia Béraud, Video Journalist for Le Monde.fr on Discover