Capgemini COP 27
COP 27: Future Is Now!
- 2022
Editorial analysis
LinkedIn campaign
Creation of social media assets
The request
FUTUR IS NOW
Positioning Capgemini at the heart of COP 27
Capgemini wanted to take the floor on social networks during COP 27, with the aim of putting all its sustainability initiatives into perspective and publicizing the main findings of its study "A World in Balance: Why sustainability ambition is not translating to action", carried out by the Capgemini Research Institute. Capgemini's ambition is to encourage its target audience - IT decision-makers - to take action and implement "Climate tech".
"it's time to take action".
After an in-depth analysis of Capgemini's editorial production on the subject, its brand promise and its evidence, Story Jungle worked with the marketing teams to establish a tagline and a concept summarizing the message to the market: #FutureIsNow! With the subtext: "it's time to take action". We developed #FutureIsNow in short formats (carousels, videos, digest-style posts, etc.) with a powerful graphic charter symbolizing the choice between action and inaction.
Among the short formats is the "Truth and Dare" video series, with each script divided into 2 parts: Truth: here are the facts / Dare: dare to take action. The videos were published on Instagram and LinkedIn.
Scope of work: Story Jungle was responsible for analyzing all the assets published by the brand during the year, designing the campaign (tagline and orchestration), writing the posts and producing the short formats.
Among the short formats is the "Truth and Dare" video series, with each script divided into 2 parts: Truth: here are the facts / Dare: dare to take action. The videos were published on Instagram and LinkedIn.
Scope of work: Story Jungle was responsible for analyzing all the assets published by the brand during the year, designing the campaign (tagline and orchestration), writing the posts and producing the short formats.
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