Edition du saturday 14 may 2022

LinkedIn’s top 10 tips on improving your company page

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  • At the end of February, LinkedIn released a publication entitled Recharge Your Marketing 2022: a collection of advice and interviews with experts on how marketing specialists can get the most out of the professional platform.

  • This digital magazine includes a feature presenting 10 ways to improve your company LinkedIn page in 2022. We've summarised them below.

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LINKEDIN GUIDE
In March 2021, LinkedIn launched a brand-new profile setting: creator mode.
By default, this feature is deactivated, so naturally, lots of users are asking the same
question: should they turn on LinkedIn's creator mode? In order to answer this question,
we're going to look at what creator mode actually is.
 
What is LinkedIn creator mode?

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VIRAL CONTENT SPOTLIGHT

How do you make a complex scientific report accessible to everyone?

Thomas Wagner, " a climate influencer" and founder of the website Bon Pote, used his popularity on LinkedIn - 52,000 followers to date - to publicize issues related to climate change. In his first post, he highlighted the twelve key points of the new (and very alarming) report by the Intergovernmental Panel on Climate Change (IPCC), published on Monday 28 February. His approach? Post a PDF that turns into slides on LinkedIn. "Since current events are difficult and very few people will take the time to read the report - at least the thirty or so pages of the executive summary - here is a summary in 10 images," he explains.
 
The next day, in another post, he reiterated his concern about the lack of coverage from the French media ( admittedly in the midst of the Ukrainian crisis) with a somewhat suggestive illustration: the two brainless journalists of the film Don't Look Up, unable to take seriously the coming apocalypse ... A rant that did not go unnoticed on LinkedIn: 18 000 likes and 560 comments!
THE LINKEDIN INFLUENCERS TO FOLLOW RIGHT NOW
The LinkedIn influencers to follow right now
Tara Horstmeyer, Founder at Happy Words

What they do: Focused on "content creation for busy execs", Tara specializes in ghostwriting, content coaching, and storytelling on and off the LinkedIn platform. She shares her own experiences on transitioning back into the workforce from full-time parenting, and relaunching her career in marketing and branding as an entrepreneur.
Why you should follow Tara Horstmeyer

Bozoma Saint John, Chief Marketing Officer at Netflix
What she does: Bozoma is the global CMO of Netflix. She got her start in marketing at Spike Lee's advertising agency, before going on to become Head of Global Consumer Marketing at Apple Music & iTunes, and later Chief Brand Officer at Uber. Bozoma has been featured on Ebony's 100 Powerful Executives and Black Enterprise's Most Powerful Women in Business.
Why you should follow Bozoma Saint John
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